TRU WESTERN BRANDING

Tru Craftmaship for a Genuine Life.

Tru Fragrance has been a trailblazer in the indie fragrance industry for over 50 years. Built upon a heritage of quality, we craft signature colognes and perfumes that are authentically infused with the spirit of the West. High quality, commercial fragranced Brand/Products crafted around authentic western aesthetics and storytelling themes that feel uniquely American.

Le MONDE GOURMAND

Addictively Indulgent Scent ​

​For nearly a decade, Le Monde Gourmand has been a beloved destination for those seeking fine perfumes, candles and more - without the luxury price tag. Experience our world of original scent experiences (no dupes here - because who wants to smell like everyone else?). With library of modern classics plus fresh limited edition drops, there’s something for everyone. Find your new favorite and build your fragrance wardrobe -  compliments guaranteed.